Just some ideas for what directions the thesis could go in form of different problem formulations. This is by no means the final formulations, and they are not held up to the standard of an academic problem formulation. This is just ideas, and as always, do pitch in if you have ideas or things that could be interesting. I might not have thought of that idea myself, and appreciate the help.
- How can brands/companies take advantage of the way that young people today use social media to create a brand around themselves, with the use of other brands (likes, dis-likes, fans, groups, etc.)
- How are communities today different from what they were just 20 years ago, and how can this benefit companies?
- How can companies create online communities that attract the consumer?
- How can companies, in an effective way, reach consumers who choose to ignore social media?
- Can companies control their consumer’s by means of social media, or at least lead them to make certain decisions?
- How is social media today making branding for companies different from 20/30 years ago?
- How does social media like Facebook and Instagram influence the evolvement of personality with pre-teens and teens, and can be expected to create lifelong relationships between brands and consumers?
As always I am also very open to ideas for literature in these areas a well.
I will probably come up with more ideas and add them at some point, or refine one of these and use for the final thesis.
As an additional note, i got a book called ‘The social bond’ by Nisbet and Perrin, which my professor told me was a good start when wanting to read about sociology and the effect of being social. I thought this would be a good base to get for the thesis.
As mentioned, I have one semester left before starting on my thesis, so I am going to have electives for the next semester, one I think is going to be really interesting is ‘Media sociology’ from the University of Copenhagen. I am looking very much forward to that.
As the headline states, it is going to be a slow start on all the Master thesis related readings, since I am going to be working more during the summer break than I expected.
I started reading the book I got about the thesis process (1), which is really interesting, and gives some good guidelines as to how to tackle the whole thing. One of the things that was pointed out in the book is that it is a good idea to write a lot and work through the material in that way.
The book touches on topics like choosing a subject, academic methods, problem formulation, how to write, guidance, and how not to end up feeling alone in the process.
I am sure that this is a book that I will be using a lot during the process.
But I also look forward to reading text like ‘Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems’ by Gyrd-Jones and Kornum, which is next in line.
I will probably be changing the format in which i write the posts as I try to find the best way for me to write in a way that will be interesting for you as a reader.
1: Speciale processen by Vibeke Ankersborg
As you can read at my ‘About’ page, i have and idea of what my master thesis should be about. I have experienced from earlier projects and papers that there is a long way from the idea, to deciding what actually to write about. This is why I decided to get some guidance from a former advisor of mine, Richard Jones (Copenhagen Business School).
Luckily he was nice to meet with me, which we did on friday, there we went through a lot of ideas in relation to my main idea, and I got some papers and some ideas for books to read within the different subjects we talked about: identity creation, brands, communities, social media.
This is what I plan to do over the summer, so that I have a better idea of the subject area after then break, and thereby be able to contact advisors to find one to help me with my thesis. My plan is to post about the different things I read as I get through them. Again please let me know if you have any ideas as to articles or other stuff you think I should take a look at, I would appreciate it a lot.
But before I start with the articles and books, I have bought a book about the Master Thesis process. It is in danish and called ‘Specialeprocessen’ by Vibeke Ankersborg.
I look forward to starting the process of my thesis, and this blog as well.