I am a master student of Brand and communications management (Cand. Merc.) at Copenhagen Business School. As I started in 2012, I will be starting on my master thesis in the beginning of 2014.
I already have some ideas as to what it should be about, that is why I have created this blog to write about my progress, the interesting books and articles I am going to read and hopefully to get some inspiration from readers like you. All serious input are welcome.
The thesis will be within branding, and the branding of the self, and how this have become an important part of culture today. The focus will be on social media and how these are used to create identity (personal brand).
Since I still have about 6 months till I officially start the thesis, there is no problem formulation yet. This means that I am very open to ideas and input on the subject.
Some facts about me:
Im as mentioned a master student, and did my Bachelor degree in business administration and service management at CBS. As a part of my BA i studied a semester at Hawaii Pacific University. My name is Diana, Im 29 and live in Valby.
If you have any questions about the thesis or anything please do not hesitate to write.
Thank you for reading and participating